![]() ĭecathlon Capital Partners provides growth capital for companies seeking alternatives to traditional equity investment. The company is proudly veteran owned and operated and all products are 100 percent manufactured in the United States. Redline Steel is a customized décor manufacturing company inspired by design and relentless innovation to bring a level of quality unprecedented to what's been seen in home décor. Redline has a great management team that understands how to execute on their growth strategy. “Now the time has come to increase capacity, expand the product line and meet demand. “They make beautiful objects that people are proud to display in their homes,” Cantwell said. With Redline Steel, the decision was obvious. The folks at Decathlon understand what we can accomplish and their investment in the company will bring us closer to those goals.”ĭecathlon’s Wayne Cantwell said his team is always interested in quality companies with solid growth prospects. “Additional manufacturing capacity will also enable us to create new and beautiful décor. “As our business grows, much of it thanks to word-of-mouth from our customers, the need to expand our manufacturing capacity became obvious,” said Redline founder and CEO Colin Erwin. Veteran owned and operated, all Redline Steel products are manufactured in the United States. flags to artwork for the kitchen and monogrammed prints. Canvas decorations are similarly themed, from U.S. Steel décor includes customized address signs for outdoor use, monogrammed decorations and themed wall hangings. Redline fabricates original and custom decorations made of steel, as well as canvas prints, premium candles and apparel for women and men. TANNER, AL, J(GLOBE NEWSWIRE) - via NEWMEDIAWIRE - Home décor manufacturing company Redline Steel announces a seven-figure investment from Decathlon Capital Partners to fuel growth. Hopefully we see more things from Redline Steel in the near future.Capital Infusion from Decathlon Capital Partners to Drive Redline’s Made-in-USA Growth At some point all regions need to establish itself as a center for an industry (Texas for oil, New York for finance and marketing, etc), and I think this is a great first step. ![]() He envisions a billion dollar company that will challenge the likes of Amazon and make Alabama the “manufacturing hub for all things encompassing home décor, and open distribution hubs across America for fast shipping demands.”Īs a person born and raised in Detroit, MI I salute the passion from Colin Wayne and the push for Alabama to stake itself as the center of Home Decor. They are currently working with the Chamber Commerce to compare data to show that they are within the top 5% of growing companies in Alabama.” Wayne isn’t looking to stop there however. Wayne included “a stipulation that if he didn’t make this happen he wouldn’t retain any ownership.” After the deal fell through, Wayne became a competitor and after 18 months scaled his business to $40 million in revenue, 35 employees, and a 52,000 square foot facility.Īccording to Huffington Post “Redline Steel is pioneering this space and have become the largest customized steel manufacturer in the United States. When first becoming interested in the Home Decor space, Wayne, made an offer to a company he was interested in joining that, if given 51% ownership, he would grow the company by 6x revenue from previous year. ![]() A US Army military police officer turned fitness model turned consultant turned Home Decor manufacturer, Colin is the quintessential entrepreneur. ![]() ![]() The story of Colin Wayne and Redline Steel may be the most fascinating entrepreneurial story I’ve read in the past year. ![]()
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